Post to ‘Rajasthan Ka Report Card’ and ‘Jan Ghoshna Patra Rajasthan’ campaigns, the PCC President Sachin Pilot on Sunday launched two new campaigns titled ‘Jhooth Pe Chott, Sach Ko Vote’ and ‘Vijayi Bhava Rajasthan’ in Jhalawar, the home turf of chief minister Vasundhara Raje. 

 

Both the new campaigns are an extension of the previous campaigns aimed at giving two different directions to the underlying narrative of encapsulating the mood of Rajasthan, which Congress claims is completely supportive of its vision and winning prospects. Pilot, addressing media during the launch gave an insight into the strategy and aim behind the two.

 

With ‘Vijayi Bhav Rajasthan’ campaign, Congress aims at highlighting the positive sentiment of the people of Rajasthan who have put their weight behind Congress party to usher in good governance and a bright development oriented future for the state. Through the other campaign- ‘Jhooth Ko Chott, Sach Ko Vote’ Congress plans to highlight the angst of the people of Rajasthan, whom Congress claims are done with BJP government’s lies, deceptions and misrule. ‘Vijayi Bhav Rajasthan’ victory song was also launched on the occasion.

 

Pilot spoke about the genesis of both the campaigns being reflective of the public sentiment in Rajasthan, featuring data from the ground. He also thanked the people of Rajasthan for validating Congress Party’s winning momentum through their support and love for the previous campaigns, asserting that Rajasthan will punish BJP for its 5 years of misrule through their votes, by choosing Congress party to lead them. Another aspect of Congress’s strategy shows that Sachin Pilot chose to launch his winning campaign from incumbent CM Vasundhara Raje’s constituency Jhalawar, keeping the symbolism intact and sending out a strong message of sorts.

 

With a string of successful campaigns under its belt, Congress looks completely in charge of social media for the upcoming elections. The first salvo fired by Congress in terms of ‘Rajasthan Ka Report Card’ is yet to find a response from BJP. Now with two more, apparently hard-hitting campaigns being rolled out just days before elections, Congress seems to be putting it’s strategy face forward, but the ultimate decision lies with, as Congress termed it- the ballot power of Rajasthan.