Samsung is developing new digital health coaching features leveraging large language models (LLMs), marking a significant step in its AI integration strategy. This initiative is seen as a countermeasure against rivals like Google and Apple, who are also advancing their health trackers and digital assistants.

According to sources familiar with the matter, Samsung's project involves using LLMs to interpret and provide insights into personal health data. While a Samsung executive hinted earlier this year at the company’s interest in a digital wellness coach and LLM-driven health data analysis, specific details on new products or features remain undisclosed.

When approached for comment, Samsung declined to provide further information. The current status of the initiative and its potential release timeline are still unclear.

As the world's largest smartphone manufacturer by global shipments, Samsung has been incorporating AI features into its Galaxy smartphones, laptops, and smartwatches, signifying a shift towards what its executives call the next era of mobile computing. Samsung's latest project, in line with efforts by Google and Apple, highlights health tracking as a promising area for AI-driven innovation. This trend aligns with Samsung’s earlier expansion into consumer health, exemplified by the introduction of the Galaxy Ring health tracker, which monitors health metrics from the user's finger.

In an interview in January, Hon Pak, vice president and head of Samsung Electronics' digital health team, discussed the potential of a digital assistant for health data navigation. While he confirmed the necessity of such a tool, he did not disclose specific plans, noting that the form factor may vary based on individual preferences, ranging from audio to video interfaces.

Samsung is anticipated to unveil more about its health and wearable technology vision at its upcoming Unpacked event, known for unveiling new smartwatches and foldable phones. The event is expected to showcase the official introduction of the Galaxy Ring alongside updated versions of the Galaxy Watch.